Lub koom txoos muaj kev ywj pheej nthuav tawm cov ntaub ntawv hais txog cov khoom thiab cov kev pab cuam, attracts cov neeg siv khoom thiab tsim khoom muag. Kom ntxias tus neeg tau txais kev pab, koj yuav tsum xaiv qhov kev tshaj tawm. Cov hom kev tawm tswv yim niaj hnub no ciav lawv cov ntau haiv neeg.
Ib qho haum variant ntawm advertising rau kev lag luam ncaj qha nyob ntawm nws cov neeg tuaj saib lub hom phiaj. Cov hom kev xaiv ntawm cov khoom tsim nyog yuav tsum tau npog cov khoom ntiag tug. Piv txwv li, ib tus tswv lag luam paub tias nws tus neeg muaj peev xwm nyeem tau ib phau ntawv tshwj xeeb, nws yuav yog ib qhov teeb meem rau kev tshaj tawm txog nws cov khoom los yog kev pab cuam hauv nws.
Hom kev tshaj tawm thiab lawv cov yeeb yam
Kev faib tawm ntawm hom advertising yog muab faib ua ob hom:
- los ntawm lub hom phiaj;
- los ntawm txoj kev qhia tawm.
Thawj hom faib tag nrho cov kev tawm tswv yim rau hauv kev xav, nyob ntawm seb nws lub hom phiaj yog dab tsi. Txeeb cov kev xaiv nram qab no:
- Tawm (tshaj tawm cov neeg tuaj yeem txog qhov khoom lossis kev pabcuam uas siv nyob rau theem ntawm kev nkag mus rau hauv kev ua lag luam);
- yaum lus (txhawb kom ib tug neeg los txiav txim siab ntawm ib yam khoom lossis kev pabcuam, nws tseem ceeb rau kev tsim kom muaj qhov xav tau);
- reminiscent (reminiscent ntawm ib qhov kev pab cuam lossis khoom muag, cov ntsiab lus muag, cov khoom thiab lwm yam, nws tseem ceeb nyob rau theem ntawm kev tuaj yeem);
- kev txhawb nqa (txhawb kev paub, txhawb kev xaiv ntawm tus neeg tau txais kev pab, nws tseem ceeb nyob rau theem ntawm satiety);
- duab (hais txog kev sib luag, kev cia siab thiab ruaj khov ntawm lub tuam txhab, nws yog qhov tseem ceeb rau txhua theem).
Qhov thib ob txoj kev cais tawm txog kev tshaj tawm txog kev hloov ntaub ntawv. Tag nrho cov ntawv luam tau muab faib ua ob hom:
- xov xwm;
- nonmedium.
Tso tawm tawm
Media yog tshaj tawm. Yuav kom nkag siab txog hom xov xwm dab tsi ntawm hom no muaj, nws yog ib qho tsim nyog los teb lo lus nug "dab tsi tshaj tawm muaj?". Cov hom kev tshaj tawm los ntawm cov ntaub ntawv tshaj tawm muaj kev sib txawv, cov neeg tuaj saib cov hom phiaj, qhov kev qhia tawm thiab xa cov nyhuv.
TV advertising
Television yeej muaj thoob plaws, thiab TV tawm yog qhov zoo tshaj yog tias nws lub hom phiaj yog los muab cov ntaub ntawv qhia txog khoom lossis kev pab cuam rau cov neeg coob coob. Television advertising muaj ib tug xov tooj ntawm cov kev ua tau zoo dua lwm hom advertising - nws muab cov kev yees duab, suab, txav thiab xim. Nws yog qhov tseem ceeb tshwj xeeb yog tias tsim nyog los nthuav qhia cov khoom hauv rooj plaub.
Kev tshaj tawm hauv TV yog pom tias yog ib qho zoo tshaj plaws rau kev ua lag luam. Qhov no ua pov thawj tus nqi siab ntawm kev lag luam. Nyob rau hauv Asmeskas, thaum lub caij football championship txhua xyoo, peb paub tias qhov tseem ceeb tshaj plaws thiab kim tshaj nyiaj advertising nyob hauv lub ntiaj teb, tus nqi ntawm peb caug thib ob kaws pliag thaum muaj kev ncua hauv xov xwm sib tw tau 3.5 lab nyiaj.
Cov kauj vav chaw muag khoom muaj muag nyob hauv ib chav ntawm 20, 40, 60 vib nas this, thiab tus nqi yog nyob ntawm ntau yam:
- zaus ntawm qhov tsos;
- TV programme;
- regional los yog tsoom fwv teb chaws tshaj tawm;
- pes tsawg tus duav.
Xov tooj cua advertising
Ntaus ntawm xov tooj cua advertising yog tias lub suab muaj nws cov kev txwv. Cov neeg mloog yuav pom tias nws nyuaj rau lawv nco qab lawv tau hnov, thiab tom qab ntawd ces qhov kev tawm suab hauv xov tooj cua yeej ploj. Qhov zoo tshaj los daws qhov no yog los ntawm kev tshaj tawm cov lus tshaj tawm, uas nce nqi. Yog hais tias tsis muaj peev xwm nqis peev ntxiv rau hauv tag nrho, ces nws zoo dua tsis siv nyiaj rau hom kev tshaj tawm no, vim koj tuaj yeem nrhiav tau tias nws tsis muab cov txiaj ntsim tau zoo.
Kev tshaj tawm hauv xovxwm
Qhia cov neeg tuaj yeem los ntawm cov caij nyoog yog ib hom ntawv tshaj tawm. Lub ntsiab hom ntawm advertising nyob rau hauv xovxwm:
- Kev tshaj tawm hauv phau ntawv xov xwm . Nws yuav pab koj sai sai thiab yooj yim mus cuag lub lag luam. Cov phau ntawv Magazine tau xaiv ntau cov neeg tuaj saib, uas yog xav tawm tswv yim, ze rau lub ntsiab lus ntawm cov ntawv xov xwm. Cov neeg tuaj nyeem ntawv (cov neeg muaj peev xwm) cia cov ntawv xov xwm tau ntev ntev, muab kev tshaj tawm rau cov tub ntxhais nyiam dua.
- Kev tshaj tawm hauv ntawv xov xwm . Ntau qhov siv tau yooj yim dua hauv phau ntawv xov xwm, thiab txhawb nqa cov khoom los yog kev pab cuam rau ntau cov neeg nyeem. Lub division ntawm cov ntawv xov xwm mus rau hauv rubrics pab kom ncav cuag cov neeg tuaj saib lub hom phiaj. Cov ntawv xov xwm no suav hais tias yog ib qho kev tsim txaj muag, tab sis nws tseem tsis tau ci li hauv cov ntawv xov xwm, ib qho kev pom zoo yog qhia.
Kev tshaj tawm hauv Internet
Qhov zoo ntawm online advertising yog qhov uas nws yuav pab kom mus cuag cov neeg tuaj saib thoob ntiaj teb ntawm tus nqi qis dua. Hauv zej tsoom neeg niaj hnub, yuav luag txhua tus neeg, ua ntej koj yuav, tshawb nrhiav lub ntiaj teb no hauv kev tshawb xyuas thiab kev piav qhia. Piv txwv ntawm kev tshaj tawm online:
- Cov ntsiab lus tawm hauv cov ntsiab lus tawm hauv cov ntsiab lus tshawb nrhiav cav;
- Advertising banners;
- ntawv luam tawm;
- kev tshaj tawm hauv kev sib txuas lus;
- advertising tes hauj lwm;
- kev xa email, nrog rau kev xa email.
Transit advertising
Kev xa tawm yog kev tshaj tawm los yog kev thauj khoom. Nws yog ib qho ntawm cov qauv zoo rau kev mus cuag cov hom phiaj. Muaj pej xeem thauj hauv txhua lub nroog. Cov nta ntawm kev tshaj tawm txog nyiaj txiag yog tias nws yuav tsum:
- yuav kaj thiab ntxim siab;
- to taub, pom tau sai sai, tab sis muaj txiaj ntsim tshaj plaws;
- obsessive, feem ntau tuaj rau lub qhov muag ntawm ib tus neeg tau txais kev pab.
Cov xov xwm tsis yog tshaj tawm
Cov lag luam tas li yuav tsum nrhiav cov hom tshiab ntawm kev tshaj tawm mus rau lawv cov neeg muaj peev xwm. Cov kev sib tw siab thiab kev ua haujlwm ntawm txhua qhov chaw nyuaj rau txoj kev ncaj nceeg rau cov neeg tuaj tawm tswv yim. Muaj lwm txoj kev, qee zaum txhoj puab heev, cov ntaub ntawv hais txog lawv tus kheej hauv kev ua lag luam.
Ncaj qha tshaj tawm
Ncaj nraim hauv kev tawm tswv yim nthuav tawm tau tshwm sim tsis ntev los no Qhov sib tham ncaj nraim ntawm lub xyoo pua XXI. Nws suav nrog:
- xa ntawv xa tuaj;
- ncaj qha xa ntawv los ntawm e-mail;
- xa ntawv ntawm SMS;
- telemarketing, uas yog, nce qib khoom thiab cov kev pab cuam hauv xov tooj.
Piv txwv li, cov ntawv xov xwm txhua lub lis piam los yog ib hlis ib zaug hauv e-mail cia rau lub npe ntawm lub rooj sib hais. Kev lag luam, ua ib txoj kev xaiv ntawm cov neeg siv khoom thiab muab cov khoom tshiab, tswj kev sib txuas lus nrog tus neeg mob. Ua lag luam ncaj nraim tau ua nrov vim tias nws tso cai rau koj yooj yim taug qab cov neeg teb cov lus teb thiab pab cov neeg muag khoom ntsuas cov txiaj ntsig ntawm cov kev siv nyiaj txiag.
Sau cov ntawv tshaj tawm
Cov hauj lwm zoo ntawm luam tawm tsis tsim nyog thiab ua pov thawj. Nyob rau hauv lub hnub nyoog tshiab ntawm digital yees, lub lag luam tseem tseem tham txog nws tus kheej nyob rau hauv periodicals thiab txawm nrhiav rau cov ntaub ntawv tshiab ntawm luam advertising. Hom polygraphic advertising yog ntau haiv neeg, cov no yog:
- ntawv nthuav qhia;
- nplooj ntawv;
- flyers;
- cov ntawv sau;
- xwm.
Cov hau kev ntawm kev xa khoom xws li cov khoom siv kuj sib txawv:
- cov neeg txhawb nqa ntawm txoj kev, hauv cov khw malls;
- ncaj qha xa mus rau lub mailbox lossis rau qhov rooj;
- cov ntawv tshaj tawm ntawm chaw nres tsheb thiab cov chav dej;
- racks nyob rau hauv khw muag khoom.
Advertising nyob rau hauv cov ntsiab lus ntawm kev muag khoom
Kev tshaj tawm hauv khw yog ib qho kev sib ntaus sib tua nrog tus neeg yuav khoom, nws tshaj li tus neeg tau txais kev pab thaum lub sij hawm xaiv, cuam tshuam nws qhov kev txiav txim siab. Advertising nyob rau hauv cov ntsiab lus muag yog cov lus tshaj tawm uas muab tso rau hauv ib lub khw muag khoom lossis qhov chaw pabcuam. Cov hom advertising muaj nyob rau ntawm cov ntsiab lus muag:
- muab cov khoom tso rau hauv qhov chaw muaj qhov muag pom ntawm qhov muag qib, ntawm cov rooj sib tham tshwj xeeb, ntawm daim tshev;
- banners, cov cim rau ntawm nkag thiab tawm;
- video advertising hauv cov duab;
- Advertising ntawm tsheb;
- Promotions, khoom kuaj;
- tshaj tawm ntawm cov khoom.
Souvenir advertising
Souvenir khoom yog lwm txoj kev tshiab los tiv tauj rau tus neeg yuav khoom. Cov hom kev tshaj tawm muaj nyob rau hauv nqe lus no li cas? Qhov ntau tshaj plaws, vim hais tias nyob rau hauv lub souvenir koj yuav tig txhua yam: ib mug, thiab ib lub hauv ncoo. Koj tsuas yog yuav tsum tau siv lub cim logo, coj cov khoom nyob rau hauv hom xim thiab tes nws mus rau ib tug neeg muaj peev xwm.
"Souvenir" muaj lus sib cam hais rau nws tias "tau": "
- Tus tshaj plaws uas cov ntaub ntawv muab tso rau hauv lub tuam txhab yog lig, nws yuav siv tau rau ib lub sij hawm ntev - kev sib cuag nrog cov lus qhia advertising yog ntev.
- Souvenir khoom poob rau hauv thaj teb ntawm saib rau cov txheeb ze, cov phooj ywg ntawm nws tus tswv, ua haujlwm rau lawv.
- Yog hais tias koj nqa mus rau hauv tus account ob lub pluses yav tas los, cov khoom siv nyiaj muag khoom yog tsim nyog, thiab tiv tauj nrog cov neeg yuav khoom yav tom ntej ntev ntev thiab ntau.
Cov xwm txheej muaj kev sib tw
Tam sim no lub sij hawm, muag yog ib txoj hauj lwm nyuaj. Kev sib tw sib tw, kev sib tw ntawm kev ua lag luam nrog kev sib hloov khoom siv, tus neeg ua haujlwm tau ntsej muag yog ib qho uas niaj hnub kev lag luam muaj nrog. Cov txheej xwm kev sib tham - qhov no yog lwm hom kev tshaj tawm, uas yog ib qho zoo thiab muaj kev koom tes los ntawm ob qho lag luam me thiab cov tuam txhab loj. Cov xwm txheej muaj xws li:
- kev txhawb zog;
- kev muag khoom;
- exhibitions;
- tsub zuj zuj zuj zus ntawm nyiaj pub dawb thiab nyiaj cheb;
- cov khoom plig khoom plig;
Cov xwm txheej hauv kev tawm tswv yim yog npaj rau:
- Qhia cov neeg tuaj ntawm cov khoom. Tus neeg tau txais kev pab txiav txim siab yuav ua li cas, yog nws tsis paub txog qhov khoom ntawm qhov khoom? Tsis muaj txoj kev. Yog li ntawd, cov kev ua ub ua no yog qhov tseem ceeb rau txoj kev tshaj tawm qib siab.
- Nco ntsoov txog qhov khoom thiab kev txhawb nqa rau kev xaiv ua.
- Lub hom phiaj ntawm cov neeg muaj peev xwm xaiv ua tus xaiv yam khoom lossis kev pabcuam.
Nws yog ib qho tseem ceeb uas yuav tau nkag siab tias qhov kev tshaj tawm zoo tshaj plaws yog qhov sib txuam ua ke ntawm ntau hom kev tshaj tawm, qhov no yog qhov sib koom ua ke ntawm kev txhawb nqa. Kev tshaj tawm qib kev nce qib ua tsis tau:
- qhia meej txog cov hom phiaj;
- nyiaj txiag txhais thiab kev npaj;
- kev paub txog kev ua lag luam;
- txiav txim siab txog cov ntsiab lus thiab cov theem ntawm kev nce qib;
- qhov tseeb ua ke ntawm hom advertising.