High fashion yog lub prerogative ntawm muaj nyiaj neeg cov neeg uas muaj peev xwm them taus heev. Txawm li cas los xij, qhaj ntawv loj heev uas yuav siv tau rau ntawm cov khaub ncaws, khau, accessories thiab tshuaj pleev ib ce uas tsim los ntawm cov khoom nto npe tshaj plaws tsis tau txhais hais tias nws tsis yooj yim sua kom saib taus thiab stylish. Yam peb pom ntawm lub ntiaj teb kev tawm tsam, tom qab ib lub sij hawm tshwm nyob rau hauv lub lag luam loj, tab sis nyob rau hauv ib tug txawv kev ua tau zoo. Dab tsi "pawg ua lag luam" txhais li cas? - Qhov no yog ib pawg ntawm cov khoom uas tsim los rau cov tub lag luam hauv middle-class, uas yog, tus neeg siv khoom noj khoom haus. Nyob rau hauv cov kev lag luam niaj hnub no, cov khoom lag luam hauv zej zog yog ib qho ntawm txoj haujlwm. Tus nqi yog kwv yees li ntawm 190 billion euros.
Zoo ntawm lub lag luam loj
Dab tsi yog qhov txawv, piv txwv li, cov khaub ncaws ntawm chav loj-lag luam los ntawm dab tsi lub npe uas muaj rau qhov khoom kim heev? Ua ntej, qhov zoo ntawm cov khoom lag luam loj yog kwv yees li qhov nruab nrab. Qhov no tsis txhais tau hais tias cov khoom muag tsis zoo los yog tsis tsim nyog. Kev siv cov khoom tsis tshua kim, qhov chaw nyob hauv thaj chaw uas pheej yig zog, raug qis tshaj cov nqi yog cov ciaj ciam ntawm cov lag luam loj, uas ua rau nws txo qis tus nqi ntawm qhov khoom kawg. Qhov no yog qhov qhau tawm ntawm tus neeg tau txais kev pab rau qhov muag ntawm lub khw. Vim tias cov khoom teb rau fashionable tiam sis txawv thiab txawv hauv kev cai ywj pheej, nws qhov chaw loj hlob los ntawm lub xyoo mus rau xyoo. Los ntawm txoj kev, tsim nyog cov khoom ntawm kev lag luam loj yog xaiv los ntawm cov neeg uas tau them taus ntxiv. Yog li, ntau tus neeg ntawm lub ntiaj teb nyob rau hauv txhua txhua hnub lub neej xav qhov zoo tshaj plaws ntawm lub loj ua lag luam, thiab khaub ncaws thiab nkawm khau, tsim los ntawm nto moo couturiers, yog nyob rau tshwj xeeb lub sij hawm.
Qhov zoo tshaj plaws
Qhov kev siv ntawm cov khoom ntawm pawg no feem ntau yog ua tiav ntawm cov ntsiab lus tshwj xeeb ntawm kev muag khoom, thiab cov hauj lwm ntawm cov npe lawv tus kheej cov lag luam yog cov qauv tseem ceeb ntawm cov kev qhia txog kev lag luam.
Qhov tseem ceeb qhia ntawm qhov kev thov rau ib yam khoom yog qhov ntim ntawm nws cov khoom muag, yog li nws yog ib qho yooj yim los txheeb xyuas qhov zoo tshaj plaws lub npe ntawm loj-kev lag luam. Cov no yog cov cim lag luam txhua lub tswv yim, tsis txhob zais cov lus qhia txog theem ntawm cov nyiaj los ntawm cov ntawv xa tawm ntawm lawv cov websites. Qhov ntsuam xyuas ntawm qhov zoo tshaj plaws yog ua los ntawm cov nyiaj tau los ntawm cov pawg lag luam loj. Thiab cov khoom nrov tshaj plaws yog hom lus H & M, tau nyiaj ntau tshaj 12 nphom euros ib xyoos thiab tshaj li 6% ntawm lub ntiaj teb ua lag luam. Hnub no, H & M zoo siab nrog cov khaub ncaws hnav, khaub ncaws, ris tsho hauv qab thiab swimwear thiab poj niam, thiab txiv neej thiab me nyuam. Undoubted plus - tseem muaj cuab kav hauv internet.
| | | |
| | | |
Nyob rau hauv ob qhov chaw yog lub tuam txhab Gap nrog cov nyiaj ntawm ntau tshaj 10 billion euros ib xyoos twg thiab occupying 5% ntawm lub khw. Lub npe ntawm American, founded hauv San Bruno hauv xyoo 1969, muaj kev tswj hwm los ua tus thib ob ntawm cov ntiaj chaw raws li qhov teev ntawm kev lag luam. Hauv Tebchaws Amelikas, Gap yog qhov loj tshaj plaws ntawm cov khaub ncaws rau tag nrho tsev neeg.
| | | |
| | | |
Kaw cov khoom peb nyiam tshaj plaws Uniqlo (cov nyiaj khwv tau ntau dua 8 billion euros rau ib xyoos twg, li ntawm 4.5 feem pua ntawm cov khw muag khoom). Txawm hais tias Japanese keeb kwm ntawm lub hom, nws cov khoom yog incredibly nrov thoob lub ntiaj teb, thiab tshwj xeeb tshaj yog nyob rau hauv Teb Chaws Asmeskas.
Ntawm cov khaub ncaws uas nrov tshaj plaws yog Esprit, Calvin Klein, Zara , Txiv Nawj Npua thiab Topshop.
| | | |
| | | |
Lus tseem ceeb kuj tau them rau cov tshuaj pleev ib ce ntawm pawg lag luam loj. Lub sijhawm no hu ua Garnier, L'Oréal, Lumene, Max Factor, lub tsev "L'Etoile", thiab tsis tshua muaj tshaj tawm, tab sis xav thov NYX, Sleek Makeup, Essence, Catrice, NoUBA. Los ntawm txoj kev, tawm thiab zoo nkauj tshuaj pleev ib ce ntawm lub loj-kev ua lag luam yog siv los ntawm cov tub txawg.
| | | |
| | | |
